{"product_id":"sony-alpha-7-iv-full-frame-mirrorless-camera","title":"Sony Alpha 7 IV Full-Frame Mirrorless Camera","description":"\u003cp\u003e\u003cstrong\u003eCompact and powerful\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull-frame compact mirrorless interchangeable lens camera is ideal for both professional photographers and next-gen image creators\u003c\/li\u003e\n\u003cli\u003eCompatible with lenses that fit the Sony E-Mount system (lenses sold separately)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTrue-to-life imagery\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e33MP back-illuminated Exmor R CMOS sensor ensures professional-grade image quality\u003c\/li\u003e\n\u003cli\u003eEnhanced BIONZ X image processing with front-end LSI and DRAM accurately reproduces textures, tone, and details\u003c\/li\u003e\n\u003cli\u003eCaptures 10-bit 4K video with full pixel readout and no pixel binning in Super 35 mode\u003c\/li\u003e\n\u003cli\u003eShoot with impressively low levels of noise throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies)\u003c\/li\u003e\n\u003cli\u003e15+-stop dynamic range captures a wide range of contrast between light and dark\u003c\/li\u003e\n\u003cli\u003eContinuous burst shooting at up to 10fps at 33MP with AF\/AE tracking ensures you never miss an important moment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStunning captures with real-time AF tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5-axis, in-body image stabilization with 5.5 step shutter speed advantage offer incredibly crisp, smooth images\u003c\/li\u003e\n\u003cli\u003eActive Mode delivers highly effective in-camera optical image stabilization during hand-held movie shoots\u003c\/li\u003e\n\u003cli\u003eFast Hybrid AF system with 759-point phase-detection AF and 425 contrast AF points deliver fast and reliable autofocus capabilities for both stills and movies\u003c\/li\u003e\n\u003cli\u003eReal-time tracking and real-time Eye-AF for humans, animals, and birds help you to focus in on any subject for both still shots and movies\u003c\/li\u003e\n\u003cli\u003eMulti-selector direct AF point selection and AF-ON button give you control over your autofocus experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced movie features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFocus Map feature lets you easily visualize depth of field and which areas are in and out of focus when you're in movie mode\u003c\/li\u003e\n\u003cli\u003eFocus breathing compensation automatically maintains a consistent angle of view for more movie-like focus transitions\u003c\/li\u003e\n\u003cli\u003eAF Assist function lets you seamlessly switch to and from autofocus and manual focus during movie shoots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDisplay and editing features \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e3-inch vari-angle 1.03-mega-dot side-opening LCD screen with touch control gives you plenty of flexibility for previews, selfies, and more\u003c\/li\u003e\n\u003cli\u003e3.68 mega-dot high-definition Quad-VGA OLED viewfinder enhances your view with a 37.3-degree field of view and a 23mm high eyepoint\u003c\/li\u003e\n\u003cli\u003eS-log 2 \/ 3 workflow and instant HDR with Hybrid Log-Gamma (HLG) allow for seamless editing\u003c\/li\u003e\n\u003cli\u003eAll-Intra (XAVC S-I) recording helps capture complex motion more accurately and allows more efficient editing workflows\u003c\/li\u003e\n\u003cli\u003eCine colour gamut settings make it easy to match your footage with footage from other select Cinema Line cameras (sold separately)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStorage and data transfer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-speed 2.4 and 5GHz Wi-Fi \/ FTP transfer and wireless PC remote give you plenty of options for sharing or transferring files wirelessly\u003c\/li\u003e\n\u003cli\u003eIn-body wireless LAN uses a 5GHz band in addition to the 2.4GHz band (IEEE 802.11 a\/b\/g\/n\/ac standards are supported), for fast data transfer\u003c\/li\u003e\n\u003cli\u003eSuper speed USB Type-C (USB 3.2 Gen 2) compatible and Micro USB ports enable simple connections to your computer or other device\u003c\/li\u003e\n\u003cli\u003eDual UHS-II SD media card slots allow you to add plenty of storage capacity (media cards sold separately)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRugged and reliable\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, high-rigidity magnesium alloy body with dust and moisture resistance stands up to a wide range of conditions during outdoor shoots\u003c\/li\u003e\n\u003cli\u003eThermal mounting design provides heat to image sensor to move freely during image stabilization while heat is efficiently dissipated\u003c\/li\u003e\n\u003cli\u003eZ-series rechargeable battery gives you long-lasting battery life while you're out on a shoot\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe with digital audio provides reliable, high-quality sound\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lincks Clothing \u0026 Shoes","offers":[{"title":"Default Title","offer_id":48065081540773,"sku":"576899758790","price":1799.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/7389\/3285\/files\/Untitleddesign-159.png?v=1785341398","url":"https:\/\/www.lincksclothing.com\/products\/sony-alpha-7-iv-full-frame-mirrorless-camera","provider":"Lincks Clothing \u0026 Shoes","version":"1.0","type":"link"}